Street Up
Design the identity of the Street-Up event and necessary graphic material.
Create an unique concept that represents all interventions, so different from each other.
The identity designed for Street_Up wanted to transmit a subway map with different stops marked with colored circles. The typography chosen was the ideal one to create a set of lines that were modified so that they had just crossed each other pointing out the key stops. The colors chosen were those that would later be used in the different materials of each element: the colors of the piano, the colors of the post-it, the colors of the tunnel of love …
Each subway stop was formed by one of the independent letters with its corresponding circle, so reference was always made to the identity, enhancing it in each graphic resource.
